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23

September 2014

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Ad Personalization And Transparency – Providing Google Users A Greater Control On Search Results

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Google is one of the most used search engines across the globe and a major percentage of the services it offers are supported by diverse ad campaigns. However, many times users might not be able to understand how Google presents personalized search results. In fact, the process is not really too difficult to understand as the search results are based on the specific set of keywords provided by the users as a part of their search string.

To get really specific search results, it is important for the users to provide more informative search strings that can help Google to understand what they are exactly looking for. For example, a search term like "pet care products" might provide thousands of related results while a more specific search term such as "anti-flea dog shampoo" would return the results of exact or similar products.

Google also enables users to have greater control and transparency in personalizing their search results. This is made possible by enabling the users to enquire about the relevance of a particular advertisement. In addition, users can also block an advertiser, whose ads they don't like from showing up in future search results or even unblock them later.

The ad personalization and transparency feature of Google enables the search engine to help serve the users in a better and more trustworthy manner.

The best thing is that these strategies can be re-used across multiple campaigns.

Author: Kundan Bora Google+