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September 2014

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AdWords Flexible Bidding Strategies – Presenting The Existing Features In A New Avatar

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Different advertisers have different expectations from their ads, depending on the type of campaign, the market exposure and the level of competition. However, the one thing that most advertisers aspire for is to stand out from their competitors selling similar products and attracting user attention almost instantaneously. In this respect Google Adwords can prove extremely beneficial for by enhancing the search result rankings of the advertisements.

The Google Adwords flexible bidding strategy helps to automatically bring an advertisement to the top of the ad section in search results or even display it as the first result on the search page. This naturally helps in enhancing the visibility and goodwill of a business amongst its competitors besides providing the additional advantage of directing greater number of users to the website.

Given the extreme flexibility offered by Google Adwords in terms of assigning the budgets for PPC campaigns, it is not that difficult for business owners and marketers to take the venture to the next level. Goggle Adwords uses the following four strategies for optimizing the bids for any specific campaign.


The best thing is that these strategies can be re-used across multiple campaigns.

Author: Kundan Bora Google+