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08

January 2015

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Learning About The Different Aspects Of Differentiating Your Online Venture From Your Competitors

Learning About The Different Aspects Of Differentiating Your Online Venture From Your Competitors
In the modern era, when every business has created a presence in the online market it often becomes difficult for users to choose an organization that suits their needs the most. As such, to defeat their competition and emerge as a preferred choice of their target audiences, online business owners need to focus on presenting facts that will make their venture seem different from their competitors. This proves extremely critical in not only helping the end users to find your business on the internet but also to make them select your venture over numerous others and hence enhance your business growth and profitability.

Differentiating your business from the competition is not a standalone task but is rather based on how well you have laid the foundation for the same. Thus the following aspects of taking your business online play and equally important role in ensuring that your target audiences are able to find something unique in your venture to make it their preferred choice.

• Identify the value-add for your business
• Define common customer journeys
• Use the various common channels to create an online presence
• Follow the different aspects of online customer funnel for enhanced revenues
• Provide relevant and accurate information during all phases of customer funnel




However, in order to ensure enhanced conversion, it is important to engage the customers and generate their interest in your business during the initial stages itself. For this, presenting the products and services of your business in a positive manner is of extreme importance as is the need to answer common customer queries and reinforce the value adds. Listed below are some of the most common questions that potential customers tend to ask before selecting an online business.

• What makes a business organization the best solution provider for their needs?
• Do the professionals within the organization possess the right credentials and expertise to provide the necessary services?
• What kind of experience does the business organization have in the specific niche of customer needs?

In order to help ensure the potential customers convert into loyal clients, you need to be willing to answer these queries as and when they are put across, whether through phone, e-mail or even during a face to face conversation. It is also advisable to check out how your competitors are keeping their clients happy and then set a benchmark in terms of quality as well as the level of customer satisfaction, for your own business based on the data you have collected.

Author: Kundan Bora Google+