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December 2014





Learning About The Seven Online Business Implementation Steps For Attracting Potential Customers

Learning About The Seven Online Business Implementation Steps For Attracting Potential Customers
To ensure business success online, it is important to implement policies that help in drawing potential customers to your venture. The various steps that you need to take for the same are discussed below.

Step 1: Create A Google Plus Page
A Google + page ensures that you are able to reach your target audiences in a more personalized manner by receiving reviews, uploading posts and photos even interacting with customers. You should seek information about the most common customer journeys from your new clients to identify the valid channels that might be used by your prospective customers to find and select your business.

Step 2: Develop Your Presence On The Relevant Channels
It is important to understand that you do not necessarily need to have a presence on every individual channel recognized through customer journeys but only those that matter the most. Try to think like a customer while projecting your business across these channels, so that you are able to address their needs in a better manner.

Step 3: Provide The Necessary Basic Information
One of the most essential aspects of developing a strong customer base is to provide accurate and relevant information. This includes the address, the phone number, the hours of availability, the price of products and services as well as the areas served your venture. This information acts as your call to action to ensure maximum customer conversion.

Step 4: Spread The Word About Your Online Presence
Make your customers aware of your online presence to ensure greater customer engagement and hence enhanced response to your business. The customer engagement can be in the form of customer comments, reviews or even discussions across forums.

Step 5: Build A Strong Customer Engagement
Make sure that your customers are well aware of your value-add. In addition, be willing and available to answer the most common queries of potential question even if they tend to be somewhat personal.

Step 6: Allow Multiple Channels To Cross Link And Reference One Another
For a strong and unified online presence, it is important that the multiple channels used by your potential customers. For this it is important to create a cohesive online strategy taking your customer needs into account.

Step 7: Creating Your Website
Many times you might find the existing channels and resources insufficient to fulfill the online goals of your business. In such cases, the best way out is to create a business website that offers detailed information and solutions to customers in a professional and well organized manner.

Author: Kundan Bora Google+