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November 2014





The Changing Scenario Of Conducting Business Online For Local Businesses

The Changing Scenario Of Conducting Business Online For Local Businesses
The development and growth of internet as a popular market place to find almost any product and service, has made it critical for even the local businesses to take their venture online. This trend has enhanced further with the technological advancements having made it possible for customers to find and select a business even while they are on the go. However, most local business owners, despite their willingness to conduct transactions online, are often confused about the right ways of initiating the process.

In order to create a strong online presence, it is important for business owners to first understand the changes in the area of conducting business online, over the past decade or so. The most significant change in this respect is that businesses no longer need to have a website up and running on the internet to reach out to potential customers. In fact, over the years the channels and opportunities available to business owners to reach out to their target audiences have increased significantly.

Review websites such as Yelp along with the social networking sites like Facebook and Google + have contributed significantly in helping businesses reach out to a greater number of customers without ever developing a website. In fact it would not be wrong to say that while having a business website can prove helpful in attracting potential customers, it is no longer an absolute necessity as it was just 10 years back.

Another important factor that business owners need to consider is the increasing use of a variety of other devices apart from the traditional desktop for finding and selecting a business. In fact in the recent years there has been a considerable increase in the number of Smartphone users browsing the internet with the help of their handheld device. Most importantly a large percentage of such users have followed up on their search results by either visiting the business in-person or calling them or taken any other positive action.

Author: Kundan Bora Google+